Our Head of Analytics is the author of Advanced Web Metrics with Google Analytics – an Amazon best seller used by professionals and students worldwide. His latest book takes a different approach:
- This book is for you if you are a digital analyst working with Google Analytics who wishes to go to the next level of their career.
- This book is for you if you are a manager of data who needs a solid understanding of best practice website measurement, the capabilities of Google Analytics, and how to guide your organisation’s digital strategy.
- This book is also for students of quantitative marketing looking to gain a detailed knowledge of what it takes to be successful with digital analytics.
For all of the above, your ultimate interest is in insights and knowledge, not more data!
If you want to read more about the book and Brian’s work in the industry please go to: Brian Clifton.com