OOPS!

Not our intention – and this is not good for SEO. We are constantly monitoring that 404s are kept to a bare minimum as it can influence the SEO performance.

This is the advice we give you;

404 – Best Practices for SEO

A 404 page (error page) is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted, or they’ve mistyped a URL).

  1. URLs that do not have content on them/deleted/missing/broken links i.e. “Not Found”-pages should return the 404 Header Response code.These status codes indicate to search engines that the page doesn’t exist and the content should not be indexed. But for SEO reasons you should always redirect to the closest match using a 301 redirect and let the search engines know that this content has moved to a new location or at least to the nearest category.
  2. The page should be localized, meaning the content should be written in the same language as all market(s) used on the website.
  3. 404 -Error pages should never be included in the sitemap.
  4. If migrating to a new website or URL structure closely monitor the amount of 404s using Google Search Console and keep and redirect all missing and broken links.

Need help? – Contact Search Integration