We have two senior members in the team that are ex-Google. Therefore we know from the inside that the following is true when it comes to both SEO and Paid Search Marketing:
“Content with a better user experience, will rank higher than pages with similar content and serve the need of the customer. Search Marketing is about meeting the clients expectations with one click” – Sara Clifton, Founder
Factors include: The relevancy of landing pages to a user’s search query; How pages are linked together to form a content ecosystem; Speed of page download; Responsive design for mobile friendliness; Ability to meet visitor expectations (ads relevant to landing pages) etc.
Search is what people use to access information online – whether it is contained in text, images, or videos. However we do not artificially manipulate that. Rather, we assess the search behaviour in your Google Analytics data in order to understand what your potential and existing customers need from you online in order to become a customer (or repeat customer).
“I have worked with Search Integration for several years and am happy to recommend them! They are very professional and experts in their field. Search Integration were quick to understand our business and consumer needs and have been guiding us on a digital journey that has been very successful” Sofia Ström, Blomsterlandet