For many organisations, Google Analytics has become the heart of the feedback loop for evaluating the performance of digital marketing. Now much more than visit and pageview counts, Google analytics has developed to enable you to understand visitor traction and their value – enabling you to target specific audiences based on their behaviour whilst on your website. However, Google Analytics is a complex product – both to setup correctly, and to interpret properly. Hence, our international reputation and official partnership status with Google.
“We believe understanding and interpreting Google Analytics reports is a skill that should be developed in-house, not outsourced.” – Sara Clifton, Founder
In the new GDPR aware world, having trusted data quality means keeping on top of your Google Analytics installation. That is, using an efficient setup (via GTM), and maximising the use of anonymous data, while at the same time culling as much noise and junk data as possible…
As official Google Analytics and GTM certified Partners we specialise in efficient, future proof setups so that you can focus on gaining insights. We continuously monitor your “engine room” – assessing the data quality of your Google Analytics reports in terms of its setup, as well as data governance checks. Welcome to the Search Integration approach – the days of a sprawling data set, that few understand and with little governance, are long gone.
Here are some useful resources to get you started:
What are the key trends impacting the world of digital measurement and analytics?
What developments will make it more challenging to derive insights from data?
“Great partner for analysis and technical implementation of GA for E-commerce. Thorough understanding of the digital landscape and very serviceminded staff” Patrik Grönberg, Kronans Apotek