Services
Education
We can provide specific education programs for key staff in your company that want to learn more about search marketing and web analytics. Education programs can be conducted in smaller groups over time, or individual programs to raise knowledge in the chosen field.
Workshops
Tailored workshops on "Writing for search engines", "Search & PR" or other fields of interest are delivered in a workshop format where we adapt the process to your needs and define a clear plan and standardized approach.
Seminars
Motivational and/or Latest News seminars for a company, organization or group. As leaders of search we can set the scene and have the latest search develops and resources valuable for you to understand search better.
Total Search Integration
We adapt our proven models to meet your targets and help you define key deliverables and indicators for measuring success. Maybe you have already tried a search engine optimization and are running a paid search campaign, but the outcome has underperformed. Or you wish to effectively measure the campaign and integrate it with your internal team and statistics. By treating Search as a resource we can deliver search management and control to your in house team that will make the program sustainable. We can help you determine what can be outsourced and what should be kept internal.
We are all about integration and don’t believe in additional work. Our methodology and trainings help you add knowledge and maintain control without adding unnecessary resources.
Our 10 years experience in international search marketing for clients such as Cisco, IBM and P&G. A solid network with the leading search experts in each market, as well as the search engines, will help you run complex and global search programs. Localization is key to your search success, and so we never compromise with translation services or poor adaption programs. Our partners are best in class.
Search & PR
Search and PR involves so much more than just optimizing a press release for search engine rankings. It involves a clear strategy for handling negative and positive brand reputation that is visible in the search engines. We are well aware of the overall implications a search and PR program could have. Our methodology can be used to prevent brand reputation damage or even better to successfully launch a new product or event through the search engines.
Search & Analytics
Search and analytics are two sides of the same coin. Web analytics is more than a measurement tool - it generates opportunities for you to optimize and provide valuable feedback to your organization and partners. Search integration can offer you training in measuring your success (or non-success!), and can provide improved management processes and scorecards to define the trends so that you can act on the findings.
Search as Research
Search engines are an excellent resource bank. Their index serves as a feedback channel to a great number of people around the globe. What we can’t find in the search engines for you; isn’t worth finding. Our research program is highly sophisticated and involves using the search engines as well as the "invisible web" as a resource channel for you to act on.
Search & Branding
Being visible in the search engines is considered a brand channel. But taking care of the visitor experience is the key for brand success. True branding in the new digital world is actually not far from the basics in marketing; delivering a service or a product in time to the right customer at a reasonable price. This means optimizing your landing pages and making sure the potential client can convert when ready. Now, if this was an online service, for example only selling downloads, this would be enough. However, your search marketing (and all digital brand performance) comes down to your organisation's potential to act on the lead and deliver the right product or service on time. Most sites are informational but still have bottom line sales goals. We help you overlap your offline and business tactics with the search marketing efforts.
Searcher's Intent
We carefully study the intent of the searchers, create patterns and conduct qualitative research to define your search target audience. Digging deep to find the answers you are looking for and integrate this with quantitative resource channels. The trends we spot by doing these studies have a unique value to each client and goes way beyond ordinary keyword research. Studying the searcher's intent is key to stay ahead of your competition.
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