This section is about using traditional marketing methodology to explain and define focus for search marketing. We believe that there is nothing wrong with the old marketing laws and methodologies, they just need to be adapted to the new online marketing era.
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This blog is created and updated by Sara Andersson, Linn Hallnäs and Petra Snickars. All working as search strategists for Search Integration. Read more about us and our work at our homepage www.search-integration.com Our intention with this blog is to inspire, inform and remind you about different ways of defining search marketing. We welcome all input and are open for discussion!