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	<title>Search Input &#187; social media</title>
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	<description>Search Input</description>
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		<title>Interview with Brian Clifton on measuring social media</title>
		<link>http://www.search-integration.com/blog/2010/05/interview-with-brian-clifton-on-measuring-social-media/</link>
		<comments>http://www.search-integration.com/blog/2010/05/interview-with-brian-clifton-on-measuring-social-media/#comments</comments>
		<pubDate>Wed, 12 May 2010 12:22:43 +0000</pubDate>
		<dc:creator>Christofer</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Clifton]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=337</guid>
		<description><![CDATA[
			
				
			
		
We at Search Integration had the privilege to sit down with our exclusive partner and friend Brian Clifton for a short chat regarding social media and how to measure success. Brian is former Head of Web Analytics at Google EMEA. He is also an International Web Analyst and writer of the international bestseller ”Advanced Web [...]


Related posts:<ol><li><a href='http://www.search-integration.com/blog/2009/10/social-media-and-the-future-of-search/' rel='bookmark' title='Permanent Link: Social media and the future of search'>Social media and the future of search</a> <small> As you probably have heard, Bing released the news...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/03/web-metrics-with-google-analytics-why-and-how/' rel='bookmark' title='Permanent Link: Web Metrics with Google Analytics -Why and How?'>Web Metrics with Google Analytics -Why and How?</a> <small> Web Analytics from a Beginners Perspective: Ex-Googler Brian Clifton...</small></li>
</ol>

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/05/interview-with-brian-clifton-on-measuring-social-media/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Reputation Management clarification of SEO and Adwords</title>
		<link>http://www.search-integration.com/blog/2010/04/reputation-management-clarification-of-seo-and-adwords/</link>
		<comments>http://www.search-integration.com/blog/2010/04/reputation-management-clarification-of-seo-and-adwords/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 06:28:51 +0000</pubDate>
		<dc:creator>Sara</dc:creator>
				<category><![CDATA[Search PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=328</guid>
		<description><![CDATA[
			
				
			
		
As a follow up to the SVT Aktuellt TV show last night, there have been some questions around the fact that you can buy your way into the search engines. Unfortunatley SVT didn&#8217;t have enough time to go into the details of this so I will explain it a bit more here.
First of all: There [...]


No related posts.

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/04/reputation-management-clarification-of-seo-and-adwords/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The VOICE of your customer in the search results</title>
		<link>http://www.search-integration.com/blog/2010/04/the-voice-of-your-customer-in-the-search-results/</link>
		<comments>http://www.search-integration.com/blog/2010/04/the-voice-of-your-customer-in-the-search-results/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:03:52 +0000</pubDate>
		<dc:creator>Sara</dc:creator>
				<category><![CDATA[Search PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=307</guid>
		<description><![CDATA[
			
				
			
		
The use of the search engines to  evaluate products before buying them  is growing rapidly. As the social media platforms and peers online have  become more important to turn to for advice and feedback before buying,  the importance of having happy customers is essential. The fast spread  that for instance [...]


Related posts:<ol><li><a href='http://www.search-integration.com/blog/2010/04/reputation-management-clarification-of-seo-and-adwords/' rel='bookmark' title='Permanent Link: Reputation Management clarification of SEO and Adwords'>Reputation Management clarification of SEO and Adwords</a> <small> As a follow up to the SVT Aktuellt TV...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/02/how-much-better-is-the-search-business-today/' rel='bookmark' title='Permanent Link: How much better is the search business today?'>How much better is the search business today?</a> <small> I got the inspiration for this Blog post from...</small></li>
</ol>

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/04/the-voice-of-your-customer-in-the-search-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The bad taste won&#8217;t go away -5 steps to improve your online reputation</title>
		<link>http://www.search-integration.com/blog/2010/02/the-bad-taste-wont-go-away-5-steps-to-improve-your-online-reputation/</link>
		<comments>http://www.search-integration.com/blog/2010/02/the-bad-taste-wont-go-away-5-steps-to-improve-your-online-reputation/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 09:08:50 +0000</pubDate>
		<dc:creator>Sara</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[search and branding]]></category>
		<category><![CDATA[search marketing reputation management]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=240</guid>
		<description><![CDATA[
			
				
			
		
Following my colleagues earlier post about Tiger Woods and his mistakes (read it here), there is now a very much debated example from the corporate world that touches on the matter of bad reputation and negative branding online. Weather your clients heard the story online or offline is not important for them. However, The IMPACT [...]


Related posts:<ol><li><a href='http://www.search-integration.com/blog/2010/01/what-tiger-woods-did-wrong-from-an-seo-perspective/' rel='bookmark' title='Permanent Link: What Tiger Woods did wrong, from an SEO perspective'>What Tiger Woods did wrong, from an SEO perspective</a> <small> When travelling through Heathrow Airport this Christmas I was...</small></li>
<li><a href='http://www.search-integration.com/blog/2009/11/control-your-online-identity/' rel='bookmark' title='Permanent Link: The importance of controlling your online identity'>The importance of controlling your online identity</a> <small> A small group of Hyper Island students, calling themselves...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/04/reputation-management-clarification-of-seo-and-adwords/' rel='bookmark' title='Permanent Link: Reputation Management clarification of SEO and Adwords'>Reputation Management clarification of SEO and Adwords</a> <small> As a follow up to the SVT Aktuellt TV...</small></li>
</ol>

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/02/the-bad-taste-wont-go-away-5-steps-to-improve-your-online-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How much better is the search business today?</title>
		<link>http://www.search-integration.com/blog/2010/02/how-much-better-is-the-search-business-today/</link>
		<comments>http://www.search-integration.com/blog/2010/02/how-much-better-is-the-search-business-today/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 12:22:16 +0000</pubDate>
		<dc:creator>Linn</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=233</guid>
		<description><![CDATA[
			
				
			
		
I got the inspiration for this Blog post from an article in the Swedish computer magazine Internet World, an article in which I was one of the interviewed search specialists. You can read the entire article here.
The article is talking about how much better search is today and how the business has matured. This is [...]


Related posts:<ol><li><a href='http://www.search-integration.com/blog/2009/10/latest-fashion-the-holistic-perspective-of-search/' rel='bookmark' title='Permanent Link: Latest fashion; &#8220;The Holistic Perspective of Search&#8221;'>Latest fashion; &#8220;The Holistic Perspective of Search&#8221;</a> <small> This week we got to experience the third Search...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/01/what-tiger-woods-did-wrong-from-an-seo-perspective/' rel='bookmark' title='Permanent Link: What Tiger Woods did wrong, from an SEO perspective'>What Tiger Woods did wrong, from an SEO perspective</a> <small> When travelling through Heathrow Airport this Christmas I was...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/02/the-bad-taste-wont-go-away-5-steps-to-improve-your-online-reputation/' rel='bookmark' title='Permanent Link: The bad taste won&#8217;t go away -5 steps to improve your online reputation'>The bad taste won&#8217;t go away -5 steps to improve your online reputation</a> <small> Following my colleagues earlier post about Tiger Woods and...</small></li>
</ol>

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/02/how-much-better-is-the-search-business-today/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Tiger Woods did wrong, from an SEO perspective</title>
		<link>http://www.search-integration.com/blog/2010/01/what-tiger-woods-did-wrong-from-an-seo-perspective/</link>
		<comments>http://www.search-integration.com/blog/2010/01/what-tiger-woods-did-wrong-from-an-seo-perspective/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 15:05:33 +0000</pubDate>
		<dc:creator>Petra</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search PR]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[crisis plan]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[P.R]]></category>
		<category><![CDATA[SERP]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.search-integration.com/blog/?p=189</guid>
		<description><![CDATA[
			
				
			
		
When travelling through Heathrow Airport this Christmas I was faced with this message :

It was a while after the Tiger Woods scandal broke out and I was surprised that the ad hadn&#8217;t been withdrawn already but what struck me most was the relevance of the message. It was as if Tiger Woods was teaching himself [...]


Related posts:<ol><li><a href='http://www.search-integration.com/blog/2010/02/how-much-better-is-the-search-business-today/' rel='bookmark' title='Permanent Link: How much better is the search business today?'>How much better is the search business today?</a> <small> I got the inspiration for this Blog post from...</small></li>
<li><a href='http://www.search-integration.com/blog/2010/02/the-bad-taste-wont-go-away-5-steps-to-improve-your-online-reputation/' rel='bookmark' title='Permanent Link: The bad taste won&#8217;t go away -5 steps to improve your online reputation'>The bad taste won&#8217;t go away -5 steps to improve your online reputation</a> <small> Following my colleagues earlier post about Tiger Woods and...</small></li>
<li><a href='http://www.search-integration.com/blog/2009/10/latest-fashion-the-holistic-perspective-of-search/' rel='bookmark' title='Permanent Link: Latest fashion; &#8220;The Holistic Perspective of Search&#8221;'>Latest fashion; &#8220;The Holistic Perspective of Search&#8221;</a> <small> This week we got to experience the third Search...</small></li>
</ol>

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		<wfw:commentRss>http://www.search-integration.com/blog/2010/01/what-tiger-woods-did-wrong-from-an-seo-perspective/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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